Privacy policy

Last updated: January 17, 2026

Wildfig Designs operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Wildfig Designs is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.


Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or de-identified. We may collect or process the following categories of personal information:

  • Contact details: name, address, billing and shipping addresses, phone number, email address

  • Financial information: credit card, debit card, financial account numbers, transaction details, form of payment, payment confirmation

  • Account information: username, password, security questions, preferences, settings

  • Transaction information: items viewed, added to cart or wishlist, purchased, returned, exchanged, or cancelled

  • Communications: messages sent to us, customer support inquiries

  • Device information: device, browser, or network connection, IP address, other unique identifiers

  • Usage information: interaction with the Services, including navigation and activity


Personal Information Sources

We may collect personal information from:

  • Directly from you: when you create an account, make a purchase, subscribe, or communicate with us

  • Automatically through the Services: via cookies, tracking, and analytics

  • From service providers: such as Shopify and payment processors

  • From partners or other third parties


How We Use Your Personal Information

We use personal information to:

  1. Provide, tailor, and improve the Services:

    • Process payments, fulfill orders, manage subscriptions, deliver digital products, and provide ongoing access to purchased content

    • Remember preferences and items of interest

    • Send notifications related to your account or transactions

    • Facilitate returns, exchanges, or refunds

  2. Marketing and advertising:

    • Send promotional communications, newsletters, and special offers

    • Show advertisements related to your activity on our Services

  3. Security and fraud prevention:

    • Authenticate accounts and provide a secure shopping experience

    • Detect and prevent fraudulent or illegal activity

  4. Communicating with you:

    • Provide customer support and respond to inquiries

    • Maintain business relationships

  5. Legal reasons:

    • Comply with law, respond to legal requests, and enforce our policies


Cookies and Tracking Technologies

We use cookies and similar technologies to operate and improve our website, understand usage, and support marketing activities. You can control cookies through your browser settings. For more information about cookies used by Shopify, please visit Shopify’s Cookie Policy.


Marketing Opt-Out

You may opt out of receiving marketing communications from us at any time by using the unsubscribe link in our emails or by contacting us directly. Even if you opt out of marketing messages, we may still send you transactional or service-related communications, such as order confirmations, subscription updates, or account notifications.


How We Disclose Personal Information

We may disclose your personal information:

  • With Shopify, vendors, and service providers (payment processing, fulfillment, analytics, customer support)

  • With marketing and business partners to provide services and advertising

  • With affiliates or within our corporate group

  • In connection with a business transaction (merger, sale, bankruptcy)

  • When you direct, request, or consent to disclosure


Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information as an Operator. Information submitted to the Services may be shared with Shopify and third parties internationally to provide and improve the Services. Shopify may use personal information for enhanced features; for details, see the Shopify Privacy Policy.


Third Party Websites and Links

We may provide links to third-party websites. We are not responsible for their privacy or security policies. Information you provide on public platforms may be visible to others.


Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority. Parents or guardians may request deletion of any personal information provided by a child.


Security and Retention

No security system is perfect; we cannot guarantee perfect security. Retention of personal information depends on business needs, legal obligations, dispute resolution, and policy enforcement.


Your Rights and Choices

Depending on your location, you may have rights to:

  • Access, correct, delete, or receive your personal information

  • Restrict processing or withdraw consent

  • Opt out of marketing or targeted advertising

  • Appeal decisions regarding your rights

You may exercise these rights through the Services or by contacting us directly at info@wildfigdesigns.com

International Transfers

Your information may be processed or stored outside your country. Transfers from the EU or UK rely on recognized mechanisms like Standard Contractual Clauses unless the destination is deemed adequately protective.


Changes to This Privacy Policy

We may update this Privacy Policy for operational, legal, or regulatory reasons. Updates will be posted with the “Last updated” date.


Contact

Questions or requests regarding your personal information can be directed to:
Email: info@wildfigdesigns.com
Address: River Willow Farm, Mposa, 3915, ZA